Caremongering

She designed the postcard, which enabled recipients to ask for help with shopping, collecting medical supplies, or a simple chat on the phone, and posted it on Facebook so people could download it and deliver it through their neighbours’ doors. This scheme, and many others like it, became part of a coronavirus “caremongering” movement that spread through towns, cities, villages and countries around the world as people came together to help one another in times of need.

While everyone practiced safe social distancing at home, the Crush team contracted a new viral trend: CAREMONGERING! We used our social media platforms to share positive stories, lighthearted memes, self care tips, and activities to keep the kids entertained.

From Buenos Aires to London and Madrid, the perils of social isolation affecting elder generations were confronted through solidarity and caremongering inspired actions by neighbors (EUROPA PRESS. 2020; BBC News. 2020).

In response, we have witnessed “caremongering,” communities mobilizing and forming systems of mutual aid to provide everything from childcare, to food and mobility access.