Conspiritualism

But little prepared me for this most recent pop-political mash-up, coined conspiritualism. It’s certainly a Venn overlap that is hard to fathom. How did wellness warriors come to unite with the alt-right QAnon community?

In times of unrest, Purser explains, societies see a rise in groups of people who are attracted to esoteric ideas mixing them with political movements. Recently, this wave of "conspiritualism" has begun to overlap with influencers on social media.

Since the beginning of the pandemic Sara has allied herself with “Conspiritualism”, claiming that this virus is a hoax; that the evil left is trying to trap us with a toxifying vaccine; and that meditation, taking natural remedies and vitamins are sufficient to immunise our bodies so that they can fight back any virus.

There is nothing left wing about alternative medicine, the rejection of scientific research or ostensibly anti-authoritarian stances against state regulation. The individualism, entrepreneurialism and “conspiritualism” at the heart of the wellness movement fits alongside the far right’s claim that state-enforced public health measures are totalitarian.