Houseflag

The houseflag was dipped and raised and dipped again by both ; the red ensign was dipped ; and the homeward-bound sounded her monosyllable three times, to which our own whistle replied in equal number.

Many of the smaller vessels, and these often are the subject of the most lively painters, were owned by individuals or groups of individuals who did not aspire to a houseflag to indicate their ownership.

The venerable North Atlantic line adopted this logo in 1972 as part of its change of identity to Holland America Cruises. The logo is found on Holland America printed materials and on the line's houseflag from that date until late 1984.

The United States Lines' history begins in 1921, but generations of sea tradition are behind the great modern ships which carry the blue spread-eagle houseflag across the Atlantic.