Metamarket

While the activities that constitute a metamarket are logically related from the consumer's perspective, the products and services that they map into may be quite unrelated from the producer perspective.

Now, when a construction firm, dealer, housing finance firm, interior designer, furnishers, media, and internet site come together, a metamarket is created.

The automobile metamarket consists of automobile manufacturers, new car dealers, service shops, auto magazines, classified auto ads in newspapers, and auto sites on the Internet. In purchasing a car, a buyer will get involved in many parts of this metamarket, and this has created an opportunity for metamediaries to assist buyers to move seamlesly through these groups, although they are disconnected in physical space.

Meanwhile as the metamarket booms, the few remaining souls who did not get in on the ground floor, have no choice but to pursue eschatology.

All these processes eventually cause reversals which reverberate across metamarkets and down to lower-level markets, in which the instruments of exchange in a metamarket (say, credit and money) become less available to facilitate exchange, thereby sending the lower market into instability or at least retraction.

A metamarket exchanges the medium of exchange in a lower-level market. For example, money is the medium of exchange in most markets, but it can become the commodity exchanged in money markets (a type of metamarket).

These audiences have a price: they constitute metamarkets. The market -- for toothpaste, mobile phones, and optional extras on cars -- passes through the metamarket of audiences.

They provide access to a metamarket of millions of minds whose attention can be captured and conditioned to adopt new consumption goods'.