Microcelebrity

It was in this culture of microcelebrity that Anderson, an intellectual drifter who had been a hacker in his teens, saw an opportunity for MySpace.

Microcelebrity involves ways of relating to audiences that developed with earlier forms of participatory technology and have shifted with the introduction of new platforms. Senft (2008) first described microcelebrity in her study of camgirls, women using webcams in the late 1990s to share about their lives.

Gary's personal brand skyrocketed as he became a micro-celebrity, and speaking engagements started pouring in. It wasn't long before he started to affect the culture around him.

A guest brought up Scott Alexander, one of the scene's microcelebrities, who is often invoked mononymically.

Once a stopover for starving artists and gin-blossomed locals, Fanelli Cafe in Manhattan has become the choice meeting place for micro-celebrities brandishing hot dogs and Miista-heeled shoppers craving mid-spree martinis.