Pocho

Both often cater to wealthy Mexicans who come to shop, although many of these Mexicans look down their noses at the pochos (assimilated Mexican Americans).

But the pochos needed a gesture, anything, some kind of cultural safe house in which they could rest for a while from the endless war on two fronts.

But some among their countrymen speak pocho; the descriptive term can be translated literally as “discolored” or “faded.” When used with respect to language, pocho means a slangy mixture of Spanish and English […]

I especially appreciated how Villarreal changed the word pocho from a negative to a positive. The young protagonist, Richard Rubio, says, “I'm a pocho, I speak pocho, and I'm proud of it.”